H O M E

SEMINAR
Area46.com
Est. 1995

Free Seminars for companies in our 2010 Olympic Host Region
Door Prizes totaled more than $2,600.00 *conditions apply

Click here to see our Grand Prizes & Winners !!

By INVITATION ONLY for Business OWNERS & MANAGERS

NEXT Seminar -Tuesday, June 23, 2009 Sorry ... you missed this event
But register here and we'll let you know when we run another seminar.

Location: The WIRED MONK 2610 West 4th Ave. - two blocks East of MacDonald

Time: 6:00 pm Sharp - please arrive 15 minutes early to Check In & Introduce Yourself

Maurice Cardinal, author of the book, Leverage Olympic Momentum, and editor of OlyBLOG.com will lead this seminar designed for business OWNERS & MANAGERS who have businesses outside the Olympic Retail Zone. If you own or manage a business on 4th Ave, West Broadway, Kerrisdale, Point Grey, or any of the other retail communities surrounding Downtown Vancouver do not miss this event.

Registration is Required - Space is limited - Click to REGISTER

The Vancouver Sun, an Olympic partner, recently admitted 2010 will be a "mixed blessing for local shops." Reporter Bruce Constantineau, wrote on June 8, 2009 that "if you are outside the high-traffic areas (Olympic Retail Zone) ... you might face a couple of weeks of very poor sales."

Two weeks is a gross understatement considering that well documented records from past Olympic regions indicate retailers suffer through about three months of very slow sales.

Our seminars are designed to get you up to speed quickly so you have a better understanding of the opportunities and challenges available to your company in an Olympic Host region. The more you know about how the Olympic game is really played, the easier it will be for you to identify profitable opportunities.

A big challenge for retailers in any Olympic region is enticing athletes and spectators to your location.

Here's another shocker for retailers ... Transportation is always a nightmare, which means unless you are in the Olympic Epicenter, everyone will have a hard time getting to your location. John Furlong, CEO VANOC warned us long ago it will be hard to get your employees to and from work, so imagine how hard it will be for Olympic Athletes and Spectators to find you? Tight SECURITY is also a serious impediment for everyone.

If you don't reach out online to Olympic Athletes and Spectators far in advance of their arrival, it is doubtful they will find you. You have to entice them with special offers using social media tools like your website, and especially Blogs, and Twitter.

Make no mistake, if you are not near the Olympic Epicenter of Robson and Granville, or near the Athletes' Olympic Village, you will miss out on the influx of people pouring into our region.


Our Seminars cover three common issues in all Olympic regions;

1.) Why Athletes & Spectators have Trouble Finding You

2.) How to Help Olympic Athletes & Spectators Find You

3.) How to Entice Athletes & Spectators to BUY Once they Find You




Most underestimate how difficult it is to connect with Olympic Athletes & Spectators.

VANOC & the IOC work hard to protect their brand, and they work equally hard to ensure spectators and athletes spend their money on Olympic products. If you want a piece of this huge and lucrative monopoly you have to compete in a friendly, social media way with Olympic organizations and their sponsors.


SEMINAR TOPICS

Please note; Topics listed below may not necessarily be addressed during
your seminar. We will only cover topics that reflect specific value to you.

Why Most Opportunities are Hidden

Why Olympic Organizations Lock Out Most Businesses

Why Olympic Spectators will have a Hard Time getting to
Your Location, and what you can do to make it easier

How to Help the Olympics, Your Community, and Your Company

Why It's Critical for Everyone on Your Street to Work Together

Prepare your company/employees for the added
stress of doing business in an Olympic region

Local Mainstream News Media's Hidden Agenda

Who Spends Money in an Olympic Region

How Athletes Fit into Your Profit Picture

Why Olympic Sponsors Are Quitting
and What You Can Do to Pick Up the Slack

How companies like Pepsi, NIKE, and Toyo Tire leverage
Olympic momentum without being affiliated, and How You Can Too.

Why You MUST Think Local and Act Global

Communication Tools Easily and Inexpensively
Reach Around the World - Blogs, Twitter, etc.

Motivations of Spectators in Olympic Regions

How & Why Retail and Business Communities Must Work Together

Why it is Necessary to COMPETE (nicely) With The Olympics

Why & How to Compete with Businesses in the Olympic Epicenter

How to Keep VANOC From Raiding Your Work Force

How to Prepare for the "DEAD ZONE" Surrounding the Games

How to Deal with Traffic Gridlock

How to Deal with CIVIL DISOBEDIENCE & VIOLENT PROTEST

How to Keep Loyal Customers on Your Side

Who Your New Local Customers Will Be and How to Attract Them

How to Attract Olympic Athletes and Spectators

Security Issues That Can Shut Down Your Business

What Olympic Spectators Really Need and Their Concerns

Why Local Merchants Fail to Engage Olympic Crowds

How to Manage Large Sport Crowds and
Turn Olympic Window Shoppers into Buyers

Who the Anchor Retailers will be in Each Community

Prepare for Olympic Surprises - Good and Bad

Why the Last Four Olympic Host Cities Went Bust

How to Save the Olympics and Profit at the Same Time

Why VANOC Needs You. But won't admit it.

and bring it to the seminar for reference

Click Here to Register your Spot for the
Next Seminar on June 23, 2009 at 6:00 pm Sorry ... you missed this event
But register here and we'll let you know when we run another seminar.

Door prizes totaled more than $2,600.00 - click here to see who WON !!


PLEASE TELL US what you would like addressed.

Social media is all about relationships. Think local act global.

Olympic athletes, their families and support teams, numerous Olympic organizations including official sponsors, international media, and of course Olympic Spectators will arrive in Vancouver this year and stay until the spring of 2010. And they will come to celebrate whether their country wins or loses - they will come to eat, drink, and party!

Your job is to be the best host you can be. If you can accomplish this, everyone wins.

We have a few ideas about how social media, the Olympics, and our community can manage our involvement to ensure 2010 is a success for everyone, young, old, big, and small.

Your community should come first, next our city, then our province, next Canada, Olympic athletes, sponsors, and then the IOC. It's the only ethical way to look at it, but unfortunately, we all know it rolls out in an almost opposite manner.

Olympic organizations want you to believe there isn't enough money to go around the entire community, so they have convinced the Tourism Board to spread the message that the Olympics isn't really meant to generate immediate economic gain. They NOW say 2010 is meant to be played long, and claim local businesses shouldn't expect to generate profit while the games are in town. Fortunately, they aren't you. So play the game your way.

If you have suggestions to improve the Olympic process, please share.

Comments always carry more weight when you use your real name.

Questions encouraged and welcomed, but we will remove posts if you do not ADD to the conversation or are argumentative, abusive, and also for copyright issues or defamation. We reserve the right to remove a post for any reason. Please ...no spam.


You can post COMMENTS
without logging in ...
Please stay on TOPIC.
or ... call us now for more information 604.739.6796

Back to our MAIN Consulting page at Area46 Media Communications

Areas of expertise: Branding ¤ Promotion ¤ Licensing ¤ Sports ¤ Entertainment ¤ Media Communications ¤ Technology ¤ Merchandise ¤ Real Estate ¤ Construction ¤ Hospitality ¤ Transportation ¤ Recreation ¤ Environmental ¤ Relocation ¤ Waste Management ¤ HR ¤ Labor Relations ¤ Aboriginal ¤ Event Planning ¤ Conventions ¤ Social Networking