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WIRED Magazine reports
Harvard Business Review also claims "Fear diminishes a CEO's confidence and undermines relationships with other executives."
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If you’re 50 or over, it is often the case that younger employees can be more technically adept than senior executives who never had to learn complex social media skills. It becomes even more complex when someone on the team thinks they know more than the CEO and they slip their perspective in between the lines. Executives have to know enough about social media to give clear instructions, and to know how to gauge results, but you don’t have to know or do everything. There are shortcuts. Solutions for C-suite Executives & Managers ... watch it now Maurice Cardinal Corporate Executive Social Media Orientation & Training The secret is to delegate and to know how to inspire your internal and affiliate social media support teams, plus, and this is important, to know how to manage millennials who will more than likely be the group feeding you information and executing your instructions. |
I'm Maurice Cardinal Today, business is about transparency, and so is social media. Consequently, if you're not using social media, your clients and customers might very well wonder what you have to hide. |
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