H O M E

SERVICES
Area46.com
Est. 1994

Private Consultation and Workshops
For companies in Olympic Host Regions


Consulting Topics - in no particular order

Please note; Topics listed below may not necessarily be addressed during
your consultation. We will only cover topics that reflect specific value to you.

The premise of each consultation program is to get your key leaders up to speed quickly so they have a better understanding of the opportunities available to your company, and consequently develop a strategy to leverage Olympic momentum profitably. The more you know about how the Olympic game is really played, the easier it will be for you to identify where the opportunities are for you.

A big challenge in any Olympic region is knowing the "UNWRITTEN RULES"

Our consulting program is divided in to three basic sections;

1.) Identify the Rules of Play

2.) Identify Your Specific Needs

3.) Formulate a Plan



TOPICS

Who Benefits Economically and Who Pays

Why Olympic Organizations Operate Secretly

Why Most Opportunities are Hidden

Why Olympic Organizations Lock Out Most Businesses

Why Olympic Spectators Probably Won't Make it to Your Location

Who The Olympic Players Really Are

How to Help the Olympics, Your Community, and Your Company

Prepare your company/employees for the added
stress of doing business in an Olympic region

Local Mainstream News Media's Hidden Agenda

Who Spends Money in an Olympic Region

Manage relationships with Olympic organizations like VANOC

Ramifications of Olympic oligopoly and monopoly

How Athletes Fit into Your Profit Picture

Why Olympic Sponsors Are Quitting
and What You Can Do to Pick Up the Slack

How companies like Pepsi, Nike, and Toyo Tire leverage
Olympic momentum without being affiliated, and How You Can Too.

Why You MUST Think Local and Act Global

Communication Tools Used to Inexpensively
Reach Around the World - Blogs, Twitter, etc.

Motivations of Spectators in Olympic Regions

Spectator Demographics

Strategies Respective of Cost and Return on Investment

How & Why Retail and Business Communities Must Work Together

Why it is Necessary to COMPETE With The Olympics

Why & How to Compete with Businesses in the Olympic Zone

How and Why Volunteers Play Such a Critical Role

How to Keep VANOC From Raiding Your Work Force

How to Prepare for the "DEAD ZONE" Surrounding the Games

How the Cambie Street Scandal Affects Your Business

How Vancouver's Homeless Impact Our Global Reputation

How to Deal with Traffic Gridlock

How to Deal with CIVIL DISOBEDIENCE & VIOLENT PROTEST

How to Keep Loyal Customers on Your Side

Who Your New Local Customers Will Be and How to Attract Them

How to Attract Olympic Athletes and Spectators

Security Issues That Can Shut Down Your Business

What Olympic Spectators Really Need and Their Concerns

Why Local Merchants Fail to Engage Olympic Crowds

How to Manage Large Sport Crowds and
Turn Olympic Window Shoppers into Buyers

Who the Anchor Retailers will be in Each Community

Why People Lost Faith in the Olympics,
and What You Can Do to Help Fix It

Hidden Co$t$ and Challenge$

How Olympic Scandals Hurt Vancouver 2010 and You

Prepare for Olympic Surprises - Good and Bad

Why the Last Four Olympic Host Cities Went Bust

How to Save the Olympics and Profit at the Same Time

Why VANOC Needs You, But Doesn't Know It

Why Local News Media Keep Olympic Secrets

Why Local News Media Do Not Report Olympic News in a Timely Manner

Call us now for more information 604.560.4419

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