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It’s dangerous to be too trendy in your market. Back in the day Philco found out the hard way with their futuristic 1958 Predicta TV, a model that was supposed to save the struggling company, but instead sunk it because consumers thought the set was too fancy and didn’t fit their décor. You couldn’t make mistakes back then, and you still can’t today. Social media is fraught with the exact same challenges, except today it’s even harder to figure out what a fractured customer base wants. If you look old fashioned you lose your audience right out of the gate. Get too trendy and you’re dead in the water too. Maurice Cardinal Corporate Executive Social Media Orientation & Training It’s reckless to experiment with social media because it’s easy to send the wrong message. My training and orientation programs are custom designed to teach executives, managers and spokespeople how successful C-Suite executives manage high profile social media brands. |
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