Harvard Business Review reports that "... a CEO using social media
indicates a leader is listening, is open to engaging in two-way
dialogue with stakeholders, and is comfortable with change."

biggest fear of CEOs is to be found incompetent.

Trust in CEOs plummeted to an all time low in 2017.
Social Media is an effective way to build and rebuild trust.

Forbes magazine reports that executives who actively use social media attain almost
seven times (7X) higher engagement with clients and customers than their colleagues.

Harvard Business Review reports that since 2015, 80% of the CEOs of the world’s largest 50 companies
are active on social media. The rest of the world is quickly catching up at 50% engagement by CEOs overall.

Almost 70% of CEOs have a visible presence on their company websites beyond just their name and bio.

Harvard Research has also shown that:

52% of executives say their CEOs’ social media presence makes them feel inspired,

46% say it makes them feel technologically advanced,

41% say it makes them feel proud.


They also report LinkedIn is the most
popular social network for top executives.

According to their study, NEW CEOs use social media to reach wider audiences
faster than their peers and colleagues who are not as social media fluent.



A CEO's most common fears are;

° Underachieving

° Appearing too vulnerable

° Appearing foolish

Harvard Business Review also claims "Fear diminishes a CEO's confidence
and undermines relationships with other executives."

WIRED Magazine concurs that fear is the major hurdle for executives today.

WIRED also reports that the two most common fears of executives are
the fear of looking incompetent, and of having a difficult conversation.



CEO.com and Domo report that LinkedIn is the “entry network” of choice among CEOs,
and particularly among Fortune 500 CEOs that use only a single social network.



Weber Shadwick reports that;

° 66% of consumers say their perception of a CEO
affects their opinion of the company's products or services.

° Executives also attribute nearly 50% of a
company’s reputation to the CEO’s reputation.

° 60% of a company’s market value is attributed to its reputation.

Almost 50% of CEOs appear in corporate videos.

67% of executives feel it’s beneficial for CEOs to use social media.

According to Fast Company, "Social media is where customers are, and you need to be there too."

"Social media gives CEOs a direct line into what their customers
are thinking and doing without spin from publicists or middle managers."

Plus, it takes minimal time and effort. Fast Company also reports that social media is a powerful
and efficient way for a CEO to build trust with customers and rapport with employees.



According to Morgan Chase

° 54% of executives use social media for professional networking

° 85% of executives use social media to raise brand awareness

° 66% of executives use social media to grow their networks

° 37% of executives use social media to recruit and hire

° 35% of executives use social media daily

72% of executives use LinkedIn
LinkedIn is harder to use effectively than most people think.

It's a given that ALL tech related companies embrace social media at all levels from the CEO
and throughout the entire organization. Tech people recognized the power long ago.



Social media is the perfect tool to keep busy CEOs in the loop.

First you learn to read social media, then you learn to speak it.



According to Marketing Magazine ...
Only 25% of CEOs’ Twitter posts promote the business of their companies.

CEOs share content on social media such as;

° Thought Leadership

° Business Promotion

° Philanthropy

° Mentorship

° Governance

° Monitor and engage customers and prospects

° Connect with news and industry media

° Fortify business relationships

° Build thought leadership

° Recruit new hires